Carbon offsets are usually achieved through financial support for projects that reduce greenhouse gas emissions in the short or long term. The most common type of offset projects is an investment in renewable energy projects and forestry. Carbon offsets have gained momentum mainly among consumers in Western countries who have become aware of an energy-intensive and consumer-intensive economy’s negative environmental impacts. However, it is crucial to promote carbon offsets only while efforts for reduction are being invested. It is clear to us that measuring the organization's environmental impact is a vital need in the new world and the impact assessment process is complex and requires a complex infrastructure that involves several shareholders.

The purpose of the session is to discuss the main challenges, such as - how will the carbon footprint measuring and offsetting tools be made available to businesses in Israel. Additionally, raise awareness among Israeli companies about the possibilities of reducing and offsetting carbon emissions, and promote the business sector’s leadership by encouraging investment in environmental projects. The session will promote a discussion on creating a digital arena that will offer a variety of tools for implementing offsets and carbon reduction. Including a variety of offsetting projects according to fixed and clear parameters that will be based on transparency principles; a professional advisory / accompanying team and a uniform index for calculating offsets. Offsetting alone is not sustainable enough. Therefore, the proposed platform will constitute a complementary outline for actions to reduce GHG emissions. The purpose of the platform is on one hand, to raise awareness, shorten processes for companies, give environmental ventures that need investment, exposure, save government resources and built-in third-party control. On the other hand, avoid double offsetting on the same project. The vision for the establishment of the arena take into account all stakeholders’ need, will bring value to all partners and of course be sustainable.